This article is the continuation of the last article (Colour and Business Branding Part1) written by Samuel Samson last week monday.
You must understand that colours are a bit trickish when combining them, for proper enhancement on colour combination I will advice your read METHOD IN SELECTING FROM THE COLOUR WHEEL and COLOUR SCHEME articles.
Bellow are some list of colours, the qualities they promotes and the profession (industries) suited to.
QUALITIES : Romance, evotic, sexy, hungry, active, boldness. Company example: Red Bull, Coca Cola and Disney
PROFESSIONS SUITED TO : Entertainment, sports, advertisement, fashion, Health care, eatery.
QUALITIES : Organic, nature, environment, growth, healing. Company example : Animal Plant.
PROFESSIONS SUITED TO : Science, medical, ecologist, financial, human – resources.
QUALITIES : Playful, optimistic, idea – driven, logical thinking. Company example : McDonald’s , Big’s and Best Buy.
PROFESSIONS SUITED TO : Child care, telecomm, food and drink.
QUALITIES : Luxurious, sensual, magical, nostalgia, mysterious. Company example : Hall Mark, Yahoo
PROFESSIONS SUITED TO : Creative – design, astrologist, messages, body, mind and soul.
QUALITIES : Earthy, safe, tradition, reliable, nurturing. Company example : Ups, Hershey’s
PROFESSIONS SUITED TO : Financial, real – estate, ecology, animals.
QUALITIES : Youthful, togetherness, creative, dynamic, happy. Company example : Orang, Fanta and Nickelodeon
PROFESSIONS SUITED TO : Food and beverage, education, child – care, sports, social – network.
QUALITIES : Professional, trustworthy, calming dependable. Company example : Facebook, Bank of America, Ford, Twitter.
PROFESSIONS SUITED TO : Legal, corporate, high – tech, government, health – care.
(8) WHITE :
QUALITIES : Clean, pure, simple, fresh. Company example : Girl Scouts
PROFESSION SUITED TO : High – tech, medical
(9) BLACK :
QUALITIES : Formal, professional, power, luxurious, strength. Company example : PLAY BOY, G E and SONY
PROFESSION SUITED TO : Sound financial and styles ( fashion, cosmetic)
QUALITIES : Compassionate, relaxing, caring, welcoming, appetizing. Company example : Barbie
PROFESSIONS SUITED TO : Day – care, health, orphanage.
QUALITIES : Innovation, creativity, forward thinking, communication, connection. Company example : T – Mobile
PROFESSION SUITED TO : Telecom, studios, (photography, artists, film making)
(12) MULTI COLOUR LOGO
QUALITIES : Varieties, Diversity, Creativity, Playful. Company example : Google, E – bay
PROFESSION SUITED TO : Retails, website developers, marketers.
Thanks for reading