History of Colours
We all know that the history of colours started from God almighty during the time of creation.
Every detail here is for us us to know how colours transcended over several generations.
Colour has been investigated and used for more than 2000 years throughout history.
Many different civilizations have experimented, and have learned and used colour.
We are still learning today about how colour affects us all and its importance in our lives.
Earliest Times of Colour
Ancient Egyptians used colour for therapy
The ancient Egyptians have been recorded to have been using colour for cures and ailments. They worshipped the sun, knowing that without light there can be no life. They looked at nature and copied it in many aspects of their lives. The floors of their temples were often green – as the grass which then grew alongside their river, the Nile. Blue was a very important colour to the Egyptians too; the colour of the sky. They built temples for healing and used gems (crystals) through which the sunlight shone. They would have different rooms for different colours. We could perhaps relate our present methods of colour/light therapy to this ancient practice.
Aristotle mixed colour
Some of the early studies and theories about light were done by Aristotle.
He discovered that by mixing two colours, a third is produced. He did this with a yellow and blue piece of glass, which when brought together produced green. He also discovered that light travels in waves.
Plato and Pythagoras also studied light.
Issac Newton (1642 – 1727)
Issac Newton a pioneer of colour
A pioneer in the field of colour, Isaac Newton in 1672, published his first, controversial paper on colour, and forty years later, his work ‘Opticks’.
Newton passed a beam of sunlight through a prism. When the light came out of the prism is was not white but was of seven different colours: Red, Orange, Yellow, Green, Blue, Indigo and Violet. The spreading into rays was called dispersion by Newton and he called the different coloured rays the spectrum.
He learnt that when the light rays were passed again through a prism the rays turned back into white light. If only one ray was passed through the prism it would come out the same colour as it went in. Newton concluded that white light was made up of seven different coloured rays.
History of graphic design
Graphics (from Greek γραφικός, graphikos) are the production of visual statements on some surface, such as a wall, canvas, pottery, computer screen, paper, stone or landscape. It includes everything that relates to creation of signs, charts, logos, graphs, drawings, line art, symbols, geometric designs and so on. Graphic design is the art or profession of combining text, pictures, and ideas in advertisements, publication, or website. At its widest definition, it therefore includes the whole history of art, although painting and other aspects of the subject are more usually treated as art history
The Graphic Designer’s Guide to the Psychology of Color
Color psychology is the study of how color affects our emotions and behaviors.
Depending on your upbringing, cultural background and personal preference, certain colors can make you feel a certain way.
All companies and brands utilize color on their websites, in their advertisements and on their products, so it bodes well to choose colors that resonate with the mission of the business. Just like the perfect shade of paint can breathe life into a room, the right color can trigger the desired action from a consumer.
But don’t take our word for it. We connected with seasoned professionals who fully understand the impact of color in design and business.
Read on to glean wisdom from these experts on the psychology of color.