A lot of people believe that colour is not important to humans lives. But in this article, am going to show you how valuable colour is to humanity and to the world at large. Let me begin by saying a quote by Paul Klee; he said colour is a place where the mind and universe meets. To me it means colour helps you connect to the universe. It opens your mind to do greater things and achieve your desired result.
Orange for instance is a creative colour, it keeps you active and it encourage communication and creativity. Blue is a colour of nature, it’s calm and cool. It helps in relieving your nerves and leaves you with a cool atmosphere. Yellow is an optimistic colour which keeps you happy and lively.
Research has shown that colour lies in all we do, both abstract and none abstract things. Statistics has proven that 90% of consumer judge branding based on colour and 85% of consumer says colour is the primary reason why they buy or consume a product.
Even Psychologist says the colour within our space has a huge impact on our behaviour. This means there are colours that can influence your activities in a positive or negative way within a space.
Take a good look at the fashion industry, people are now colour conscious. You become more fashionable once your colour combo are on point. People will start seeing you lively, welcoming, attractive, mature and colourful.
As a Colour Consulting Company, we don’t just help you connect to colour, rather, we see it fit to ensure that we educate you on colour so that you can find it interesting, interactive, educative and see it as a life changing element…
Nigeria’s Foremost Colour Consultant